The Soho Hotel, Firmdale Hotels

The Soho Hotel is a full service luxury hotel in the heart of London's Soho. The hotel comprises 85 bedrooms and suites, and 6 one and two bedroom apartments which have an alternative street entrance and private elevator. There are two spacious drawing rooms, REFUEL Bar and Restaurant, two state-of-the art screening rooms (46/100 seats), four private event rooms plus a fully equipped gym with two beauty treatment rooms and a personal trainer on-site. There are two spectacular fifth floor suites each with wrap around terraces and views stretching far and wide. Interiors are by Kit Kemp and reflect her attention to detail. The style is fresh, modern and English. Rooms are characterized by dramatic oversized bed heads, sleek modern furniture and specially designed accessories and retro lighting. Bathrooms are luxuriously designed in granite, oak and glass with walk-in showers, double basins and exclusive bath products by London perfumer Miller Harris. There is a lot of modern British art as well as a spectacular ten foot bronze Botero sculpture of a cat standing guard in the lobby. REFUEL'S long pewter bar features a specially commissioned mural illustrating the site's previous life as a garage.